Our journey

From recruitment veterans to AI innovators.

Our team has spent decades working in international student recruitment. We've seen how many questions admissions teams handle every day, and how easily a good student can be missed when nobody is available to reply.

Our founder, Prachet Agrawal, saw a simple problem: students need answers when they are ready to ask, but admissions teams cannot be online all day and night. He built Aro AI to give universities a helpful first response while keeping their team in control.

Aro AI answers students on websites and WhatsApp, with voice in beta. It uses each university's programme data, captures useful details, and brings a person into the conversation when needed.

That's what we're building.

And we're just getting started.

How we got here

  1. Decades

    In international student recruitment

    Watching good students slip away when nobody was free to reply.

  2. The idea

    Answers when students are ready

    A helpful first response at any hour, with the team still in control.

  3. Today

    Aro AI

    On websites and WhatsApp, with voice in beta.

Leadership

The people building Aro AI.

A founder from student recruitment and an engineering leader with a track record of building reliable products at scale.

Prachet Agrawal

Prachet Agrawal

Founder & CEO

Prachet studied Computer Science at the University of Maryland and has spent years working across international student recruitment and technology. He built Aro AI so universities can give students useful answers at the moment they need them.

Anant Dongre

Anant Dongre

Head of Engineering

BTech in Computer Science from NIT Trichy. An engineering leader who has built products at OYO, JOVEO, and other growing companies. He focuses on making Aro AI reliable and useful for admissions teams.

OYOJOVEOMultiple StartupsNIT Trichy
Advisors

Guided by decades in higher education.

Decades of combined experience across higher education and international student recruitment.

Pankaj Agrawal

Pankaj Agrawal

International Student Recruitment Leader

30 years of experience in the higher education and student recruitment industry. Pioneer in building one of India's largest B2B international student recruitment networks.

Nalini Agrawal

Nalini Agrawal

Higher Education Industry Expert

30 years of experience in the higher education and student recruitment industry. Co-architect of one of India's leading international student recruitment organisations.

Dr. Balaji Krishnan

Dr. Balaji Krishnan

Vice Provost, University of Memphis

Senior academic leader with extensive experience in higher education administration, international student engagement, and institutional strategy.

Our values

What drives us.

The principles that shape how we build, partner, and grow.

Industry expertise first

We don't just build technology. We understand admissions cycles, student journeys, and recruitment challenges because we've lived them.

Built for real results

Every feature exists because it solves a real problem we've seen firsthand in student recruitment.

AI that actually works

We use AI where it genuinely helps, not as a buzzword. Our agents are trained specifically for education, not adapted from generic tools.

Long-term partnership

We're not a vendor. We're building long-term relationships with institutions who share our vision for better student engagement.
Get started

Join the movement

Want to see how Aro AI can help your admissions team? Book a demo or get in touch.